With a new coach, Jon McGinley, now sharing duties with Founder David Alston, New Brunswick's Marketswell Solutions has opened applications to a revised version of its CMO Accelerator.
The annual program, created by Alston last year, is aimed at helping managers with marketing-related jobs upgrade their skills. In the next four years, Marketswell aims to produce more than 25 grads capable of filling senior leadership roles. Alston said last year the program was inspired by a dearth of talent in digital marketing both in Atlantic Canada and nationally.
Alston, one of the region’s most