When Tukan Das asked at a 2015 board meeting how he could improve staff morale, he didn’t think the answer would lead to the complete reboot of his company.
But the CEO of Halifax-based data analytics company LeadSift was soon leading his team through a pivot that resulted in a new business model. LeadSift is now focused on helping small and medium-sized technology companies in the business-to-business market find sales leads, and its own sales are rising as a result.
It’s not unusual for startups to pivot. What’s astonishing is LeadSift pivoted when the company had been going for about