Halifax-based Affinio has announced a US$9 million (C$11.4 million) Series B funding round, with which it hopes to expand its consumer-analytic solution directly into brand advertising.
The company headed by CEO Tim Burke and CTO Stephen Hankinson put out the news Monday on the website AdExchanger. The post mentioned that Toronto-based Round13 Capital is a new investor in the company.
The Series B funding comes two years after Affinio raised $4 million VC round from Whitecap Venture Partners of Toronto, Halifax-based Build Ventures, New York-based Social Starts, New York-based BRaVeVentures , and several angel investors.
Affinio has devised a product that analysis social media and other data to help large companies understand their customer base, so they can improve their marketing to that base. The company’s blue-chip clients include Unilever, BBC Worldwide and Paramount, and the company now wants to court more major brand-name advertisers.