Halifax’s vLife, an online advertising platform for local businesses, has seen its customer count nearly double during the pandemic, thanks partly to a deal with the Halifax Partnership.
VLife Chief Executive Melanie Little said in an interview that feedback from businesses using vLife has been positive, and with the success of the Halifax Partnership project, she hopes to sign similar agreements with business groups elsewhere in Atlantic Canada. Under the terms of the Halifax deal, the economic development organization subsidized subscription costs for entrepreneurs in the city
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