Fredericton electric vehicle startup Potential Motors has raised US$3.2 million or C$4.07 million from investors that include Montreal- and Toronto-based Brightspark Ventures and Salesforce CEO Marc Benioff’s TIME Ventures.
Founded in 2018 by a team of engineering students from the University of New Brunswick — Michael Barnhill, Nick Dowling, Isaac Barkhouse and CEO Sam Poirier — Potential is developing software to help control off-road EVs. Electric vehicles rely on software to manage functions like modulating how much power is sent to the wheels, how the vehicle responds to steering input
