Fredericton- and Miami-based sales software startup Introhive said Thursday it has inked a deal with British Columbian consulting firm Traction on Demand to help identify gaps in companies’ sales data.
Under the deal, Introhive and Traction on Demand will sell an automated platform to help Salesforce software users find parts of their sales data sets that need to be fleshed out with additional information.
Introhive sells software that uses artificial intelligence to identify data stored in companies’ tech systems and helps them to use it to increase revenue. Traction on Demand offers its