Halifax behavioural modification startup Habit Forming Technologies has raised just shy of $500,000 in an unplanned round of investment and is preparing for a second, more structured raise in the low seven-figures later this year.
Habit Forming Technologies and its platform, JackHabbit, aim to use artificial intelligence to help users develop healthy habits. The company plans to sell its system to insurance companies in “white label” deals that will pay Habit Forming a percentage of the insurer’s revenue.
The recently completed funding round came as a surprise to Founder Darren Steeves, who