With its user experience dialed-in, Halifax advertising startup Picture Pick has begun marketing itself to potential ad-buyers and bagged a deal with entertainment giant NBCUniversal Media.
Picture Pick’s app gamefies advertising by encouraging players to choose their favourite images or ads from a collection of 60 and then holding sweepstakes that award cash prizes to the people who choose the winning ads. The payouts range from $25 for players who choose four winning images to $25,000 if someone manages to select all six.
“We wanted to create an environment where an advertiser’s message