Charlottetown-based natural clothing company TVAAG is seeking to lessen the health and environmental impacts of the fashion industry, often said to be the second-most polluting in the world.
TVAAG (derived from a Sanskrit word meaning skin) is making cotton and bamboo clothing using 24 non-polluting herbal dyes traditional to India.
Founded by Meghal Vijayan last July after he attended PEI’s Startup Zone accelerator, TVAAG’s athletic and leisure wear is biodegradable. Currently, most athletic wear is made from harmful synthetic materials and chemical dyes.
Vijayan says cotton is durable,