When the pandemic hit last year, Laura Simpson knew she would have to change Side Door’s business model. What surprised the company’s Co-Founder and CEO was the resulting 3,000 percent increase in ticket sales.
Since 2017, the company had offered a matching system that allowed musicians and other artists to hold live events in small venues – usually people’s homes. In March 2020, Co-Founder and musician Dan Mangan was beginning a major tour that used the venue-matching platform, but he had to cancel when the pandemic broke out.
As a result, Side Door organized its first virtual concert,