What’s truly fascinating about the story of how Educated Beards coped with the COVID-19 pandemic is it shows the value of a superior branding program.
The maker of organic beard-grooming products is known for its strong branding well beyond its home market of Fredericton. Anyone familiar with the company can instantly recognize its iconic image of a bearded gentleman in black tie against a charcoal background. The program includes an education component, which teaches customers about healthy hair grooming, and a network of ambassadors.
Branding has been key to the company’s success in the