Avrij Analytics, which uses athletes’ social media activity to assess their personality traits and mental health, has rolled out a new app to help National Football League teams track their players' reactions to COVID-19.
The Ottawa- and Fredericton-based company’s main product offering uses machine learning to provide team management with information about players’ psychology. The new app, which was created at the request of a football team and is called Rookie Wellness, uses the same technology to track how novice players are adapting to their new jobs and to the pandemic.
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