Traditional customer analytics techniques are due for an update, according to HYKE Technologies CEO Sid Eskand, whose company promises to tap into consumers’ subconscious minds.
St. John’s-based HYKE has developed an app that offers users ever-changing discounts at retailers, restaurants and service providers as a way to study their preferences and biases.
The company is the brainchild of Eskand and his business partner, Trung Trinh, both of whom hold PhDs from Memorial University. Eskand’s doctorate is in process engineering, and Trinh’s is in computer engineering.
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