Sydney-based Ethical Swag, which distributes sustainable promotional products, has become the first company in Cape Breton to become a Certified B Corporation.
The company has joined the global B Corp community, which means it has passed rigorous examination to show that its business is sustainable and that it adheres to ethical business practices. Companies that are B Corp certified are instantly recognized for meeting high ethical standards in terms of how they treat the environment, workers and community.
“For us, it has never been about selling pens with logos,” said CEO Tara Milburn