Halifax-based Cribcut, known for its at-office haircuts and beauty services programs, is rebranding as Bright and adding new personal well-being and fitness services to its platform.
Bright will continue to sell its on-site services to employers to be included in employee well-being packages. But it has added a virtual arm to its business during the COVID-19 pandemic to offer online services those companies whose employees are working remotely.
CEO David Howe said in an interview the pivot had been planned before the pandemic. However, the company’s haircut revenue stream collapsed when