In the wake of a comprehensive retooling of its business development strategy, Fredericton geo-mapping startup 3D Planeta is in the process of raising a seven-figure funding round.
CEO Norm Couturier said in an interview that the reworked sales and marketing strategy was in response to COVID-19 rendering the company’s previous, travel-heavy approach unworkable.
After several months spent fighting for traction with buyers who were often uncomfortable negotiating remotely, Couturier said the last three to four weeks have represented a sea-change for the business.
“We’ve been able to grow