As founders continue to grapple with the implications of COVID-19, a nascent Halifax psychology startup is changing its launch plans to help the public cope with the lockdown.
The startup 90Second Health is the brainchild of psychologist Dr. Patrick McGrath, who is a professor emeritus at Dalhousie University and a researcher at the IWK Health Centre. The company’s main business model is to distribute white-lable mental health newsletters on behalf of other organizations, but that strategy is temporarily on the backburner as McGrath pivots to focus on community wellness.
The COVID-19 Mental