When 98 percent of Queen of Cups Lingerie’s revenue vanished in the Covid-19 crisis, owner Abbey Pond knew she had to move to online sales.
For the past few years, Pond had grown business from her studio in St. Stephen, NB, where clients could visit and be fitted for a custom-made bra. But that business model didn’t work in the world of Covid-19 so she had to pull the trigger on a long-standing plan to sell online.
“Needless to say, we were stressed,” said Pond. “It was time for tough decisions. There were moments when it was tempting to just give up.”
Queen of Cups already had an online