Nova Scotia’s Clever Fruit Products has developed a new berry-based food ingredient that can reduce cholesterol by as much ads 40 percent, and the company hopes to have a product in the market within a year.
Having started as a juice maker three years ago, the company discovered a process that dries blueberries and other fruit into a powder that can be added to foods to enhance health benefits. It recently tested the product on animals and learned its power reduces bad cholesterols by 40 percent – far better than what’s now on the market.
Clever Fruit is now trying to raise $500,000 in