Halifax-based Electric Owl is preparing to launch a digital garden management platform targeted at the 46 million households in North America that grow their own food.
The social enterprise aims to launch its Garden Manager product in the spring of 2020. The Garden Manager will advise users on how to grow fresh and nutritious food. The aim is to improve food supply and reduce the environmental impacts of food transportation.
Founder Margaret Dron said the market is worth $20 billion annually, although around $5 billion a year is wasted because of gardners make mistakes or don't have the