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When Chris Cowper-Smith was planning to hire a new head of sales for Spring Loaded Technology, he wanted to do more than add an executive. He wanted to change the company’s sales processes, focusing on proximity to the customer.
In April, the CEO of the Dartmouth-based maker of next-generation knee braces, announced the new Vice-President of Sales would be Joe Khalifa, a Washington, D.C.-based sales executive. He was chosen for his long career in the orthopedic device and brace markets, as well as extensive experience managing sales and guiding new product launches.