As Fredericton-based Rise prepares to monetize its online platform, it will do so with a newly acquired environmental certification.
Rise runs a website that offers home-building and renovation advice for environmentally conscious consumers. It has now been certified as a “B Corporation” by Pennsylvania-based nonprofit B Lab.
B Corporations are required to pass a stringent certification process that verifies them to be dedicated equally to environmental, social and fiscal responsibility.
“It’s about making sure your decisions are not just guided by making money, but also guided by… making