One reason Jason Martell has grown his business Inside Out Cleaning Services so strongly in recent years is his partnerships with Halifax-area startups, which have helped him to adopt a growth strategy and new technology.
Based in Blockhouse, on Nova Scotia’s South Shore, Inside Out expanded mainly because of the acquisition of a competitor in Halifax in 2016. But that deal went hand-in-hand with Martell working closely with Halifax startups Swept and Proposify to improve efficiency. In particular, getting to know Swept CEO Michael Brown – whose company provides software to janitorial